It's Strictly Business

What it’s about

To realize his ambition of becoming popular with girls, Ren—a college student—decides to capitalize on the viral trend of "fan-service BL" (Boys' Love) content. He approaches Kazukiyo, a handsome and socially thriving classmate, and proposes they pretend to be a couple in public. However, Ren soon realizes that the affection and tenderness Kazukiyo displays during their "act" seem increasingly genuine. Faced with Kazukiyo’s bold and relentless advances, Ren—who identifies as straight—finds his heart racing uncontrollably. What began as a calculated ploy for online clout has, before he knows it, blossomed into a truly sweet and sincere romance!

Synopsis and poster · TMDb